At the Italian Office for Patents and Trademarks, Professor Massimiliano Granieri of MITO Technology participated in a roundtable on intellectual property and technology transfer. One piece of advice that he gave to all inventors and enterprises, was this: a patent needs introspection to create value. So you need to know yourself, understand your goals, and work hard. New Gluten World has taken Professor Granieri’s advice quite seriously. We bet on scientific research to increase the value of the Gluten Friendly™ patents, and bring a novel gluten to the market.